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(Listed in alphabetical order)
Paul's goal, when he entered the University of Victoria in 1992, was to learn about the use of computer in business. In his first year, he fit as many Computer Science courses into his schedule as he could. That summer, he got a job marketing computer hardware and software. However, the most important thing Paul discovered that year was the internet. Through the university computer labs, Paul discovered that he could send and receive e-mail around the world. More important, he discovered surfing the web using the new program, Mosaic, and Paul realized it was about to change the way the internet worked.
Intended courses: Finance, Technology, New Venture Creation
Michelle Hill was content to work for someone else at the work she loved. As an employee, she was able to structure her hours around the requirements of her family. In October, 1997, her employer surprised her with an announcement of a change of location and scheduling, which caused her to make a choice. She looked at her written goals that weekend which included the goal to start her own business in the year 2000. She decided then to scratch out the 2000 and write 1998. She had to take her few resources (a client base, some information on costs, some knowledge of sales potential and an intuitive sense of how this market is growing among baby boomer) and develop a business plan.
Intended cources: Business Plan, New Venture Creation, Marketing, Women in Business
THE ENTREPRENEUR'S MARKETING SOURCE INC.
This case presents a situation facing a young entrepreneur who must make a decision about the strategic direction of his company. It asks the students to analyze the business environment surrounding the company, and identify and evaluate alternative courses of action.
Intended cources: Strategy, Marketing, New Venture Creation, Business Plan
INTERNET CALL MANAGER
Bill MacMullin has been launching ventures since his High School days in the late 1980’s. As a teenager he developed ideas for products and travelled to Montreal at his own expense to contact companies with expertise in packaging and promotion. After graduating from University with a degree in Business he founded a cellular phone company known as Rolling Phones. In 1994 he moved on to found Interactive Telecom Inc. a company later acquired by InfoInteractive Inc. in 1996. As President and Chief Executive Officer of InfoInteractive Inc. Bill was the visionary behind the popular and patented Internet Call Manager service now in use worldwide. Internet Call Manager (ICM) provides caller ID and Call Waiting for the Internet. With the ICM service you are alerted to any incoming call while you are on the internet. The message appears on your screen. Once notified you can take the call, send them a message, redirect the call to another number or ignore it.
Intended courses: Technology, Financing, New Venture Creation
PRONET BUSINESS CONNECTIONS
This case will explore the barriers experienced by two young women in setting up their networking and training business. It will also investigate their business partnership, how it was formed, steps taken, and movement toward a healthy working partnership.
Intended cources: Women in Business, Organizational Behaviour, New Venture Creation