Marketing Source Inc.
Young Entrepreneur - Brent
Author Barbara J. Phillips
University of Saskatchewan
Barbara Phillips is Associate Professor in the
Department of Management and Marketing at the University of Saskatchewan. Barbara has a
BComm (Honours) from the University of Manitoba, and a MA and a PhD from The University of
Texas at Austin.
While at The University of Texas at Austin, Barbara
received numerous fellowships and grants, in addition to receiving The American Academy of
Advertising Doctoral Dissertation Proposal Award. She has taught the following courses:
Introduction to Marketing, Consumer Analysis, Marketing Communications, Marketing
Management, Advertising Management, Advertising Campaigns, Advertising Research, and
Advertising and Society.
Barbara has written a case, 'Dr. Pepper's Creative
Strategy,' that will be published in Advertising and Marketing Communication Management
(J. Murphy and I. Cunningham, eds). She also has a chapter titled 'Camels and Cowboys:
How Junior High Students View Cigarette Advertising' in an up-coming book by C. Macklin
and L. Carlson called Advertising to Children. As a researcher, Barbara has
published articles in the Journal of Advertising, Journal of Business Ethics, Journal of
Advertising Research, and Journal of Popular Culture.