(Listed in alphabetical order)
ATLANTIC LUMBER TRADERS - Saint John, N.B.
Even though Atlantic Lumber Traders had enjoyed significant sales increases in every year but one since its 1983 inception, by 1988 the company was in an urgent deficit position. Both the company and its bank needed to assess future viability. This case requires financial analysis, assessment of economic, industry and entity risk factors, and consideration of such intangible factors as the reputations and attitudes of the business owners.
Intended courses: Introductory Finance, Advanced Finance, Working Capital Management, Small Business Management
ATHLETE’S WAREHOUSE(A) - Central, Nfld.
It was a cold day in February 1986 when Colin and Ed Power of Grand Falls, Newfoundland were out for their daily training run. During these runs the brothers often discussed possible ventures and the decisions they would face. This day the topic was whether they should open a quality sports shoes and clothing business and, if yes, where it should be located.
Intended courses: Introductory Marketing, Introductory Business, Entrepreneurship, Decision Making
ATLANTIC WATERFOWL FESTIVAL
Carol Currie, the Managing Director, and Lew Clarke, Chair of the Board of Directors of the Atlantic Waterfowl Celebration, were meeting to discuss the future of the organization. They knew the organization had not been as successful as they had hoped in 1994, but its head was still above water. Lew felt that they had lost the momentum created from a strong growth period in the early 1990’s. What went wrong? Could they revitalize the organization in time to keep the Celebration going? The 1995 event was only 8 months away.
Intended courses: Introduction to Business Management, Introductory Marketing, Recreation and Tourism Marketing, Community Tourism, Entrepreneurship, Economic Development, Business Policy/Strategic Management
A Maritime scene should appeal to tourists, thought Bev, as she prepared a new mold ready for production. Having no debt, the entrepreneur stated, "I could close up the business at any time and not have to be concerned about creditors." However, with a slump in sales, Bev hoped to boost sales and profits by expanding into a new market - the tourism market.
Intended courses: Entrepreneurship, Introductory Managerial Accounting, Small Business Management, Tourism Marketing
Having worked within rigid top-down management structures for many years, Paul Stackhouse, manager of the Cambridge Suites, Halifax, believed that the same or better quality of service and product could be achieved with a different approach. As he studied and learned more about the principles of "quality management," he found a management philosophy and process that seemed to fit his own beliefs.
Intended courses: Business Management, Hospitality Management, Tourism Marketing, Human Resource Management, Organizational Behavior, Strategic Planning
CAPE GEORGE FISH’N CHIPS - Antigonish, N.S.
After a profitable first year, Douglas MacPherson, the first franchisee for this family-owned restaurant chain, was determining his line of credit requirements and planning his debt servicing for the following year. This case requires development of a monthly cash budget, determination of line of credit requirements and timing of loan payments, and consideration of the assumption used in making projections.
Intended courses: Finance, Managerial Finance, Small Business Management
CAREEER FASHIONS - Montague, P.E.I
The survival of Career Fashions was threatened after only 14 months of operation, when, despite strong sales and profitable operations, Carolyn Knox, Cheryl Roche’s business partner and the only person with expertise in design and production, left the business to pursue other interests. Examination of this case requires assessment of the alternatives facing the business, identification of methods for coping with the loss of an employee who has vital skills, and determination of the firm’s underlying profitability.
Intended courses: Introduction to Business, Introductory Marketing, Small Business Management, New Venture Creation
CLEARVIEW WINDOW LIMITED (A) - Halifax, N.S.
Clearview Windows Limited (A) is the first of two-part case series which deals with the issues surrounding a small window manufacturing company when it experienced financial difficulties. Clearview Windows Limited (A) deals with the factors which lead it to the brink of bankruptcy and the alternative chosen by management to improve the situation.
Intended courses: Small Business, Entrepreneurship, Business Policy
ITEK ENGINEERING - West Royalty, PEI
In September of 1989, Mr. Al Tanton, President of Itek Engineering, West Royalty, reflected on the events of the last twelve months. He had successfully secured a manufacturing license from Elge Heat Exchangers of Sweden, and distribution rights from Naval Valves of Finland and ISS Heat Meters of Denmark. Al was pleased with the joint venture relationship with each company and the quality of the products, but now he faces decisions about future operations of his company.
Intended courses: Small Business Management, Entrepreneurship, Introductory Business
LAWRENCE HALL- Dartmouth, N.S
Lawrence Hall is a self-employed photographer of modest means residing in Dartmouth, N.S. Through his business connections he has become aware of an opportunity to purchase a combination photographic supple store and film processor located in Halifax. The case describes the negotiation process between M. Hall and the store’s owner, Harry Mitchell. The reader is requested to advise Lawrence and his wife Danielle as to whether or not this is a suitable opportunity for them to become small business owners.
Intended courses: Small Business, Entrepreneurship, Intermediate Accounting
LINDA'S BED & BREAKFAST
Until now, running a small Bed & Breakfast in Nova Scotia had been fun for Linda Smith. A home-based business had many advantages. But now, Linda was wondering how she could increase business, particularly in the off-season. How would she go about it? Was she ready to expand her business, and did Linda really understand what it meant to be an entrepreneur?
Intended courses: Entrepreneurship, Small Business Management, Tourism Marketing
MARITIME TRADING COMPANY
In February 1999, Kent Groves sat in a coffee shop thinking about his company's new site on the World Wide Web. As president of Maritime Trading Company, a small business he started in 1993, he still made most of the decisions for the company. Maritime Trading had had a Web site since 1995. Until recently, there had been no real strategy for the site. In 1995, some friends of Kent's, who had developed skills in Web site development, offered to create one for MTC for little cost. Kent's attitude toward this was "let's throw it up and see what happens." From that time until the end of 1997, co-op students from a local university maintained it. The only purpose of the site was to be an on-line extension of the company's catalogue, giving people using the Internet access to the products.
MILLIE’S HAND COOKED POTATO CHIPS - Halifax, N.S.
The assets and trademark of Millie’s Hand Cooked Potato Chips had just been purchased from the receiver, and the new owners were confident in a successful resurrection of the failed company. Analysis of this case requires examination of strategy development, particularly marketing strategy, and the degree to which decisions and actions are consistent with the strategy.
Intended courses: Introductory Business, Introductory marketing, New Venture Creation, Small business Management
MULTIFORM CONTAINERS INC. - Sackville, N.S.
In the summer of 1989, Tom Foster, President of Multiform Containers Inc., received the financial statements for the year ended February 28 from his accountant. The numbers confirmed that a visible market niche existed for a small company specializing in producing paperboard boxes for local manufactures.
Intended courses: Entrepreneurship, Small Business Management
NATIONAL MUSIC STUDIO - Halifax, N.S.
Meeting with the owner of the National Music Studio chain, Paul Robson, manager of two Halifax Darmouth outlets, was assigned the responsibility of determining whether to add a new outlet in the metro area, and if so, to recommend a location and marketing strategy. Analysis of this case requires evaluation of the opportunity and development of a marketing strategy.
Intended courses: Introductory Marketing, Small Business Management
OPPORTUNITY ACCESS - Amherst, N.S.
Even though the concept of Opportunity Access as a job placement agency for persons with special needs seemed sound, more research was necessary for Joyce Gillis and Stewart Fraser to assess its viability. This case requires preparation of a marketing and business plan, and consideration of ways in which people with little business experience can start a new business.
Intended courses: Introductory Marketing Management, Marketing Communications, Small Business Management, New Venture Creation, Business Policy
PARSLEY’S SHOP FAST FRANCHISING - St. John’s, Nfld.
Noel Parley, owner and operator of twelve convenience stores in St. John’s, Newfoundland, has decided to convert the company owned stores to a franchise operation. In addition, he had plans to expand the network, primarily through acquisition. He has developed a franchise agreement and now must decide on a franchise fee. He is wondering how much a potential franchisee would be willing to pay for the Parsley name and for the franchise package.
Intended courses: New Venture Creation, Entrepreneurship, Small Business Management, Introductory Business
PEDDLER'S PUB AND JJ ROSSY'S LTD.
Halifax was always well-known for its night life. As owner of one of the city's most successful operations, Joey Ross managed to become a major player in the bar business. One of Ross' two businesses, Peddler's Pub, had gained a reputation as industry leader. The other, JJ Rossy's Ltd., however, had not achieved the same success. Business had become slow, beer sales were declining and sales had been fluctuating from month to month. Tight control, planning and strategy evaluation were needed.
Intended courses: Marketing, Recreation and Leisure Management, Strategic Planning, Introduction to Business, Small Business Management
PIZZA EXPERTS - St. John’s, Nfld.
Rob and Wayne Moore, co-owners of Pizza Experts, the most popular pizza company in Newfoundland, prepared for their interview with Joe Hillier and Harold Baker who were interested in acquiring a Pizza Experts franchise in St. John’s; the interview would allow both pairs of men to evaluate each other, as well as the franchise opportunity. This case requires analysis of franchise opportunities including the well as the franchise agreement, the advantages and disadvantages of buying a franchise versus starting a business, and important criteria against which to compare potential franchise opportunities.
Intended courses: Small Business Management, New Venture, Creation, Introductory Business
STRATEGIC ADVENTURE PARK - The Maritimes
Despite a disappointing first year for Strategic Adventure Park, an outdoor war/adventure games business, partners Sue and Lisa were determined to realize the potential of their business; they had to identify where they went wrong, take corrective measures, and make some decisions about the long term prospects of the business. Examination of start-up problems and the development of marketing plan are required for analysis of this case.
Intended courses: Small Business Management, New Venture Creation, Marketing Management
SUPER STAR STUDIOS - Halifax. N.S.
Despite tough economic times, Ricky Anderson and Stephen Ash were intrigued by the Super Star Studios concept of videotaping people as they lispsynched their favourite tunes, and they were excited about the possibnility of acquiring the Atlantic Canadian rights and starting their first studio. In addition to financial analysis, this case requires assessment of the opportunity and the fit between the entrepreneurial team, the opportunity and available resources.
Intended courses: New Venture Creation, Small Business Management
THOMPSON’S PIPELINE LIMITED - Mount Pearl, Nfld
In 1987, while he lay in a hospital bed suffering from exhaustion, Paul Thompson began to analyze his current operations. Just three months previous, Paul had purchased a large, bankrupt gas bar and convenience store in Mount Pearl, Newfoundland, now know as Thompson’s Pipeline Limited.
While things seemed to be running smoothly, a number of issues that affected the profitability of the business needed to be addressed. Uppermost in Paul’s mind was the utilization of non-selling space. In particular, Paul was considering installing a separate business in this space and was presently reviewing several; options, including whether to operate it as a franchise or as an independent business.
Intended courses: Small Business Management, Entrepreneurship, Retail Management
VIDEO DELIGHT - Halifax, N.S.
Peter Thompson, owner of video rental outlet Video Delight had arranged for a group of university students to conduct market research and mak pricing and overall marketing strategy recommendations after the financial impact of the new competitor Jumbo Video. Analysis of this case requires evaluation of market research and the formulation of a marketing strategy to deal with new competition.
Intended courses: Introductory Marketing, Small Business Management, Marketing Research
ZEDD TECHNOLIGIES St. John’s, Nfld.
Emrad, Derrick and Dave decided that there was ample opportunity to start a new engineering business. Being recent graduates, they were used to living a "student’s life" and were willing to continue to do so for a while longer as an investment towards the company. A preliminary investigating of the local technology community demonstrated that there was a positive atmosphere of cooperation and mutual encouragement. The founders of ZEDD believed that with the right mixture/combination of product design, consulting and retail business, ZEDD could become a success.
Intended courses: Small Business Development, Introductory Business, Entrepreneurship Decision Making