Business Plan
(Listed in alphabetical order)


Michelle Hill was content to work for someone else at the work she loved. As an employee, she was able to structure her hours around the requirements of her family. In October, 1997, her employer surprised her with an announcement of a change of location and scheduling, which caused her to make a choice. She looked at her written goals that weekend which included the goal to start her own business in the year 2000. She decided then to scratch out the 2000 and write 1998. She had to take her few resources (a client base, some information on costs, some knowledge of sales potential and an intuitive sense of how this market is growing among baby boomer) and develop a business plan.

Intended cources: Business Plan, New Venture Creation, Marketing, Women in Business


This case presents a situation facing a young entrepreneur who must make a decision about the strategic direction of his company. It asks the students to analyze the business environment surrounding the company, and identify and evaluate alternative courses of action.

Intended cources: Strategy, Marketing, New Venture Creation, Business Plan


Not in 75 years, had Mountain Gap Resort been faced with such an onslaught of external events - a recession, downturns in business and unanticipated failure of the new Upper Clements Park. A new strategy was urgently needed if the resort was to continue profitable operations. Entrepreneur and one of the owners, Ann Goddard, and managing director, Beth Earle-Lambert, were faced with major decisions that would impact on the future of the resort.

Intended courses: Economics, Entrepreneurship, Small Business, Financial Planning, Strategic Planning, Tourism Destination Planning, Tourism Marketing

PAPER CHASE - THE STORY OF PAY-PER-SHRED - High School - St. John’s, Nfld.

It was late April 1992, when Memorial University of Newfoundland business students Tom Cooper and Ken Jerrett finished their exams for the term. Like thousands of high school and post-secondary students across the province, Tom and Ken were looking forward to getting worthwhile summer jobs to earn some money for the upcoming school year. A summer job would also satisfy the work term component of the business cooperative programme in which they were enrolled at university. However, in the weeks leading up to the summer term, they both realized that good jobs, actually any jobs, were scarce. With the summer rapidly approaching, Ken and Tom looked at their options. They could either continue looking for suitable jobs or they could consider starting a summer business and, as Tom said, "Make or own fate." Being entrepreneurs at heart, the pair seriously began to consider forming their own business venture in St. John’s. Now, they have to research their idea and formulate a business plan.

Intended course: Enterprise Education, Entrepreneurship, Small Business

STAKEN FARMS LIMITED - High School - Western, Nfld.

It was a beautiful winter morning in December 1989, and Robert and David Kennedy were having a meeting to discuss future plans for the egg production operation of their company, Staken Farms Limited, which they operated on the west coast of the province. David began, "Robert, I think it’s time we did something about that grading equipment. Either we use it or get rid of it and use the space for something else." However, they knew that before they made any decision they would have to look at the cost and benefits of their options. The option to begin grading would require the most work since they knew they would need to gather information and formulate some kind of "business plan" for the operation.

Intended course: Introductory Business, Entrepreneurship, Business Decision Making
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